May 13, 2021

Updated CVB Messaging Toolkit for WIC Community and Partners

NWA has updated the social media messaging toolkit on the temporary increase to the Cash Value Benefit (CVB). We encourage WIC agencies and partners to share all content within the toolkit through various communication channels.

New additions within the toolkit include a press release template explaining what the CVB is; plain language for emails and text messages on what it means for WIC families; and promotional graphics translated into Spanish, Burmese, French Creole, and Traditional Chinese. We want to highlight this historic investment in the WIC food package!

Please feel free to share these graphics with colleagues, partners, participants, and friends.

CVB Toolkit Downloads

Click the buttons below to download the various messaging toolkits.

National WIC Association
2001 S Street, NW Suite 580 | Washington, DC 20009
202–232–5492 |

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The National WIC Association (NWA) is the non-profit voice of the 12,000 public health nutrition service provider agencies and the over 6.3 million mothers, babies, and young children served by the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). NWA provides education, guidance, and support to WIC staff; and drives innovation and advocacy to strengthen WIC as we work toward a nation of healthier families.

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